Food delivery network Swiggy said it has introduced the delivery of essential food and household products to more than 125 cities throughout the country. Available on the Swiggy application under the ‘Grocery’ category, the company facilitates on-demand sourcing and delivery of essentials to the customer’s doorstep, and service is provided by the local stores and distribution centres of major brands.
“Extending our hyperlocal delivery offer would unleash a new level of comfort and safety for our customers as well as earnings for our Delivery Partners during these unprecedented times.
“As we proceed to scale this category, our aim is to have the requisite support to access to essentials and to enable people to remain at home throughout the lockdown time,” said Vivek Sunder, COO Swiggy in a statement.
Through means of the ‘Grocery’ segment, consumers can view the available stores in their locality directly, add items to their cart for payment and opt for ‘no-contact’ delivery on prepaid orders.
Swiggy has collaborated with a variety of national brands and retailers such as HUL, P&G, Godrej, Dabur, Marico, Vishal Mega Mart, Adani Wilmers, Cipla and other city-specific stores to supply branded essential goods and food items.
In addition, Swiggy has revamped its ‘Swiggy Go’ offering by introducing a hyperlocal ‘Genie’ service in more than 15 cities. ‘Genie,’ as the name implies, opens up the platform to pick up and drop products from anywhere in the city. It includes instant pick-up and drop-off service to deliver parcels around the city or buy items from a particular store.
Swiggy has also introduced the ‘Swiggy Hunger Savior COVID Relief Fund’ with contributions from Swiggy leaders, staff and investors, along with the announcement of the ‘Hope, not Hunger’ campaign to feed thousands of underprivileged, daily wage earners and stranded migrant workers during the lockdown.