Google Introduces New Ad Features to Help Small Businesses

Google launched new advertising functionality

Google launched new advertising functionality on Wednesday by Alphabet, which enables local businesses to attract more consumers and to rebound from the corona-virus pandemic.

The features come as shops around the US have been hit down as they are required to shut down their doors while the health epidemic is growing and now are reopening when the economic recession is approaching.

Google, the world’s largest digital advertisement firm, said people who look for services such as air conditioning or carpet cleaning on their cell phones can now make a direct booking for such services through Google.

The tech giant said smaller businesses will now be able to promote their business on Google Maps free of charge through the use of Google tool which makes it easy for them to set-up advertising campaigns. These firms may put an imprint on Google Maps, typically a paid advertisement option, and advertise their services such as curbside pickup or delivery.

The features of small companies would allow customers directly to locate goods in stock at a period when much of the things in the big stores are already out of stock owing to the pandemic, said Google Vice President and General Manager Jerry Dischler, who is in charge of the advertising products of the business.

He said in an interview, “We play an important part in meeting demand with companies around the world.”

Google announced on Wednesday, they would contribute $200 million (about Rs 1,522 crores) to non-profit groups seeking to counter social inequality and to respond to concerns like COVID-19. The company has pledged $1 billion (roughly Rs. 7,600 crores) in Free Non-Profit Advertising already.

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