2020 – Guide: How to do Search Engine Optimisation?

Learn about Search Engine Optimisation

Essential Steps to be followed to get your website on Top of Search Engine Result Page

If you have recently got your website live, then doing proper Search Engine Optimization (SEO) is very important. It helps to structure a website strongly. There are many steps to be followed to rank top on Google in 2019.

This blog will help you understand the step-by-step process to do the perfect SEO in 2019.

Basic Steps to be followed to achieve better SEO Ranking in 2019:

1) Website Audit (Technical Analysis): First and foremost thing is to evaluate the technical errors, it is important to check and rectify all the errors such as HTML validation, CSS validation, Image Alt tag and so on. By doing this, one can help Google to understand that your website is technically strong and is ready for detailed indexing.

Website Audit

2) Keyword Researching:

Keyword research

Keywords are those words which help Google to read your website content and helps to match with user’s Search Query. It helps to create a bridge between a search query and a website.

I do not recommend going for High-rated keywords, in the beginning, but, I found, that it is very helpful to include less competitive keywords initially and then slowly increase the input of high-quality keywords.

Keyword research

2) Keyword Researching: Keywords are those words which help Google to read your website content and helps to match with user’s Search Query. It helps to create a bridge between a search query and a website.

I do not recommend going for High-rated keywords, in the beginning, but, I found, that it is very helpful to include less competitive keywords initially and then slowly increase the input of high-quality keywords.

Note: Excessive keywords will lead to keyword stuffing, so avoid using the same keywords multiple times and instead use synonyms words for better ranking.

3) Competitor Analysis: To create a strong online presence it’s a good practice to study your competitors and build a strategy which is different from your competitors. This serves to create a unique presence for your business and ultimate online reputation.

In competitor analysis, you can see what they are offering and what are the keywords they are using and through this comparison create some different offers for your own website.

4) Optimizing Title & Description Tag: The Title & Description tag is the only thing which will get highlighted if a person’s search query matches with your business keywords. That’s why experts always mention to use Title & Description keywords wisely. As we don’t get many Keywords to put in the Title tag, I would recommend splitting those keywords into two categories and dividing it between the Title & Description tag. Again do not repeat the same keywords in both Title & Description tag for the single page.

Example for Optimized Title & Description Tag are given below.

Best Web Designing Service Provider in India
Best Digital Marketing Service in India

5) Content Writing: Content is the only thing which will keep a user engaged with your website. People will understand about your business or services through your content. If the content of your website is boring, and not related to the one which a user is looking for, then immediately they will press the back button which can lead in a decrease of your website ranking. Content writing depends upon the business and it is not important to put a complicated structured content on your website.

The best practice to create quality content are:

i) Keep the content simple and point-to-point.

ii) Make it interesting by telling a story or mentioning some examples.

6) Generate Quality Backlinks: Creation of backlinks comes under Off-page SEO technique which determines the total indirect engagement towards your website. To make it simple I’ll give an example for Off-page SEO method.

E.g: Suppose, a website is related to Fitness, then a person can write a blog related to fitness (like getting six-pack abs in 30 days or home work-out routine). And can share it on all social media platforms.

This helps to make people learn about fitness and indirectly increases website traffic.

Written by

Abhay Shah is a professional Digital Marketer and a Web Designer who is having more than 7 years of experience in the marketing field. Based on its knowledge, he tries to formulate the best information and keeps himself updated with the latest trends.

2 thoughts on “2020 – Guide: How to do Search Engine Optimisation?

  1. Wonderful goods from you, man. I have understand your stuff previous to and you are just extremely great. I really like what you have acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still take care of to keep it sensible. I cant wait to read much more from you. This is really a tremendous web site.| а

    1. Thanks for your valuable comment. We appreciate your time for reading our blog and looking forward in engaging more visitors with our quality writing.

Leave a Reply

Your email address will not be published. Required fields are marked *